Esurance Powers Up for World Wildlife Fund’s Earth Hour

Feb 9th, 2009 | By Hot News Reporter | Category: Insurance Today

Esurance, the direct-to-consumer personal auto insurance company, announced the second year of its domestic partnership with World Wildlife Fund for Earth Hour. The event urges individuals and businesses to turn off their lights for one hour to raise awareness about the connections between energy use and our environment. This year’s event will take place Saturday, March 28, from 8:30 to 9:30 p.m. in every time zone across the world.
Now in its third year, Earth Hour seeks to reach a billion people in over 1,000 cities worldwide. Atlanta, Chicago, Dallas, Miami, Nashville, Las Vegas, Los Angeles, and San Francisco are this year’s flagship U.S. cities.

“As an auto insurance company, safety is always our main concern,” said John Swigart, Esurance Managing Director and Chief Marketing Officer. “Our partnership with WWF’s Earth Hour reinforces our commitment to the safety of our environment and emphasizes the need for businesses to provide solutions to the global problems we face.”

As a special limited time promotion for Earth Hour, Esurance plans to offset the carbon emissions from vehicles insured by the auto insurance company through a custom Web page: The high-quality carbon offsets purchased from NativeEnergy support a wind energy project in St. Leon, Manitoba, Canada, which feeds clean power to the Midwest grid, providing energy to eight American states.

“Earth Hour lets people examine how their individual actions affect the global problem of climate change while sending a powerful message to leaders about the need to develop solutions for a sustainable future,” said Leslie Aun, WWF’s Vice President of Media Relations and Managing Director of Earth Hour US. “By supporting climate change initiatives like Earth Hour in the United States, Esurance leads businesses in America pursuing this goal and we couldn’t be happier to have them on board.”

Swigart concluded, “By acknowledging the roles automobiles play in the environment and providing a simple, free way for customers to invest in renewable energy, we hope to increase awareness and ultimately provide solutions to the climate crisis.”


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